The PAWsh Co.

The PAWsh Co.  ·  Est. 2024

Dressed in Culture.
Loved in Full.

Luxury ethnic wear for the dogs who are already part of the family.

Our Story

About the Brand

Where tradition meets a wagging tail.

“Every family has a story.
Ours just has more paws.”

The PAWsh Co. was born from a simple but deeply felt belief: if your dog is family, they deserve to be dressed like it.

We create handcrafted luxury ethnic wear for dogs — sherwanis, lehengas, and occasion pieces made with the same fabrics, care, and artistry that go into the finest Indian couture.

Because your fur baby deserves more than an afterthought at a celebration. They deserve a heirloom moment.

Our Story

It started with three dogs
and one very clear gap.

I’m Sonal — a dog mum to Hazel, Teddy, and Oreo, and the founder of The PAWsh Co. When it came to dressing up my three for festivals, weddings, and family celebrations, I kept running into the same problem: there was nothing that matched the occasion.

Nothing that reflected the culture, the craftsmanship, or the love that goes into how we dress ourselves for life’s biggest moments. So I decided to create what I was looking for.

Every piece at The PAWsh Co. starts with the same question: would I be proud to see Hazel, Teddy, or Oreo wearing this at a wedding? If the answer is yes — the fabrics are right, the fit is considered, the detailing is exquisite — then it makes the cut.

Our three are the original (and most demanding) quality control team.

The QC Team & Brand Faces

🐾
Hazel
Shih Tzu  ·  Chief Approval Officer
🐾
Teddy
Havanese  ·  Senior Style Consultant
🐾
Oreo
Havanese  ·  Head of Photogenic Operations
Sonal with her dogs
Sonal with her dogs

What We Make

Handcrafted in India.
Worn worldwide.

01
Sherwanis

Tailored to a dog’s silhouette with brocade and jacquard fabrics, zari detailing, and structured collars fit for a baraat.

02
Lehengas

Full-flare lehengas with silk and gota lace accents — because every girl deserves to twirl at a celebration, regardless of species.

03
Occasion Sets

Coordinated festive sets for Diwali, Eid, weddings, and everything in between. Handcrafted in Delhi NCR, shipped to GCC, UK, USA, and India.

What We Believe

Dogs aren’t accessories.
They’re family.

They are not a photo prop or a side note to your family portrait. At The PAWsh Co., we believe your dog deserves to be part of every celebration — dressed in culture, dressed with love.

Whether it’s a Diwali puja, a baraat, an Eid gathering, or a birthday shoot — your dog belongs in the frame. And they should look the part.

“Every family has a story.
Ours just has more paws.”

— The PAWsh Co.
Sonal, Founder of The PAWsh Co.
Sonal
Founder & Dog Mum

“I didn’t start this brand as a business idea. I started it because Hazel looked up at me in her lehenga and I thought — every dog parent deserves to feel this.

That moment of your dog being fully, joyfully part of your celebration. That’s what The PAWsh Co. is really about.”

With love & paws

Spreading love, paw by paw.

🐾 🐾 🐾

Luxury Ethnic Wear for Dogs  ·  Handcrafted in India